Advertising management: Selected readings
Material type: TextPublication details: Bombay: D B Taraporevala Sons & Co. Private Ltd. 1972Description: xi, 569pSubject(s):Item type | Current library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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Reference | National Science Library | Reference | 659.1 L2 (Browse shelf(Opens below)) | Not for loan | 189632 |
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659.1 K2 Studies in readership: A report of an enquiry designed and directed | 659.1 K8 Advertising | 659.1 L1 Management of advertising | 659.1 L2 Advertising management: Selected readings | 659.1.003.1 L2 Economics of advertising | 659.1.01 L0 Quantitative theories in advertising | 659.1(02) K4 International handbook of advertising |
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