Management of advertising
Material type: TextPublication details: New Jersey: Prentice-Hall, Inc., 1971Description: xii, 287pSubject(s):Item type | Current library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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Reference | National Science Library | Reference | 659.1 L1 (Browse shelf(Opens below)) | Not for loan | 189637 |
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659 K9 Dimensions of communications | 659.1 K2 Studies in readership: A report of an enquiry designed and directed | 659.1 K8 Advertising | 659.1 L1 Management of advertising | 659.1 L2 Advertising management: Selected readings | 659.1.003.1 L2 Economics of advertising | 659.1.01 L0 Quantitative theories in advertising |
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