Melcher, Daniel <br/><br/>
Printing and promotion handbook 

 - 2nd ed. 
 - New York:   McGraw-Hill Book Company,   1956 
 - xi, 451p.  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Library science
<br/><br/><label>Subjects--Index Terms: </label>Advertising 
<br/><br/><label>Universal Decimal Class. No.: </label>D 655(03)  / J6