Melcher, Daniel <br/><br/>
Printing and promotion handbook:   How to plan, produce, and use printing, advertising, and direct mail  

 - 2nd ed. 
 - New York:   McGraw-Hill Book Company, Inc.,   1956 
 - xi, 438p.  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Graphic industries
<br/><br/><label>Subjects--Index Terms: </label>Advertising Printed materials  
<br/><br/><label>Universal Decimal Class. No.: </label>655:658.312(02)   / J6