Kotler, Philip <br/><br/>
Marketing for nonprofit organizations  

 - New Jersey:   Prentice-Hall,   1975 
 - xi, 436p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Management
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Medical assistance 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / L5