Information-driven marketing decisions:   Development of strategic information systems 

 - London:   Quorum Books,   1996 
 - xi, 196p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business Management
<br/><br/><label>Subjects--Index Terms: </label>Marketing Information system 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / N6