Riso, Ovid <br/><br/>
Advertising cost control handbook 

 - New York:   Van Nostrand Reinhold Company,   1973 
 - xx, 385p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Realtion
<br/><br/><label>Subjects--Index Terms: </label>Cost Advertising 
<br/><br/><label>Universal Decimal Class. No.: </label>659.113.003.132(02)  / L3