Rao, Ambar G  <br/><br/>
Quantitative theories in advertising  

 - New York:   John Wiley & Sons, Inc.,   1970 
 - x, 103p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relation
<br/><br/><label>Universal Decimal Class. No.: </label>659.1.01  / L0