Schmalensee, Richard <br/><br/>
Economics of advertising 

 - London:   North-Holland Publishing Company,   1972 
 - xiii, 312p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relation
<br/><br/><label>Subjects--Index Terms: </label>Economics  Advertising 
<br/><br/><label>Universal Decimal Class. No.: </label>659.1.003.1  / L2