Graham, Irvin <br/><br/>
Encyclopedia of advertising  

 - 2nd ed.  
 - New York:   Fairchild Publications, Inc.,   1970 
 - xiii, 494p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity 
<br/><br/><label>Subjects--Index Terms: </label>Terminology  
<br/><br/><label>Universal Decimal Class. No.: </label>R 659.1(03)   / K9