Integrated approach to services marketing:   A book of readings on marketing of library and information services 
/ Allied Publishers Private Limited 
 - Mumbai:   Allied Publishers Private Limited,   2003 
 - viii, 328p. 
<br/><br/><label>ISBN: </label>81-7764-417-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Library science
<br/><br/><label>Subjects--Index Terms: </label>Information services 
<br/><br/><label>Universal Decimal Class. No.: </label>D 025.5:658.8   / P3