000 | 00549nam a22001817a 4500 | ||
---|---|---|---|
008 | 230323b |||||||| |||| 00| 0 eng d | ||
040 |
_aNational Science Library _cNational Science Library |
||
080 |
_a658.8 _bN5 |
||
100 | _aAnderson, Alan H | ||
245 |
_aEffective marketing communications: _bA skills and activity -based approach |
||
260 |
_aUK: _bBlackwell Business, _c1995 |
||
300 | _axxix, 249p. | ||
650 | _aBusiness Management | ||
653 | _aAdvertising | ||
653 | _aSelling | ||
700 | _aKleiner, David | ||
942 |
_2udc _cREF |
||
999 |
_c13602 _d13602 |