000 00549nam a22001817a 4500
008 230323b |||||||| |||| 00| 0 eng d
040 _aNational Science Library
_cNational Science Library
080 _a658.8
_bN5
100 _aAnderson, Alan H
245 _aEffective marketing communications:
_bA skills and activity -based approach
260 _aUK:
_bBlackwell Business,
_c1995
300 _axxix, 249p.
650 _aBusiness Management
653 _aAdvertising
653 _aSelling
700 _aKleiner, David
942 _2udc
_cREF
999 _c13602
_d13602