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1. Handbooks
Handbook of technical writing practices by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Wiley-Interscience, 1971
Availability: Items available for loan: National Science Library (2)Call number: D 001.816 L1.1, ...

2. Handbooks
Printing and promotion handbook by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill Book Company, 1956
Availability: Items available for loan: National Science Library (1)Call number: D 655(03) K6.

3. Handbooks
Printing and promotion handbook by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill Book Company, 1956
Availability: Items available for loan: National Science Library (1)Call number: D 655(03) J6.

4. Handbooks
Handbook for the advertising agency account executive /American association of advertising agencies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Addison-Wesley Publishing Company, 1969
Availability: Items available for loan: National Science Library (1)Call number: D 659.1 K9.

5. Handbooks
Printing and promotion handbook: How to plan, produce, and use printing, advertising, and direct mail by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill Book Company, Inc., 1956
Availability: Items available for loan: National Science Library (1)Call number: 655:658.312(02) J6.

6. Reference
Effective marketing communications: A skills and activity -based approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK: Blackwell Business, 1995
Availability: Items available for reference: National Science Library: Not for loan (1)Call number: 658.8 N5.

7. Reference
Layout in advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Harper and Brothers Publishers, 1948
Availability: Items available for reference: National Science Library: Not for loan (1)Call number: 659.132.4 H8.

8. Reference
International advertising and marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ohio: Grid Publishing, Inc., 1979
Availability: Items available for reference: National Science Library: Not for loan (1)Call number: 659.1+658.8(100) L9.

9. Reference
Advertising management: Selected readings by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Bombay: D B Taraporevala Sons & Co. Private Ltd. 1972
Availability: Items available for reference: National Science Library: Not for loan (1)Call number: 659.1 L2.

10. Handbooks
Advertising cost control handbook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Van Nostrand Reinhold Company, 1973
Availability: Items available for loan: National Science Library (1)Call number: 659.113.003.132(02) L3.

11. Handbooks
International handbook of advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill Book Company, 1964
Availability: Items available for reference: National Science Library: Not for loan (1)Call number: 659.1(02) K4.

12. Reference
Economics of advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: North-Holland Publishing Company, 1972
Availability: Items available for reference: National Science Library: Not for loan (1)Call number: 659.1.003.1 L2.

13. Reference
Techniques of advertising photography by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Munich: Verlag Grossbild- Technik GMBH, 1963
Availability: Items available for reference: National Science Library: Not for loan (1)Call number: 77:659.1 K3.

14. Reference
Advertising & press annual of Africa 1969 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: National Publishing Company (Pty) Ltd, 1969
Availability: Items available for reference: National Science Library: Not for loan (1)Call number: R 659.1(6)(058.7) K9.

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