Marketing management: Analysis, planning, implementation and control
Philip Kotler
Marketing management: Analysis, planning, implementation and control - 8th ed. - New Delhi: Prentice-Hall, 1996 - xvii, 801p.
Business Management
Planning Marketing
658.8 / N6
Marketing management: Analysis, planning, implementation and control - 8th ed. - New Delhi: Prentice-Hall, 1996 - xvii, 801p.
Business Management
Planning Marketing
658.8 / N6