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Strategic Marketing for libraries: A handbook

Wood, Elizabeth J

Strategic Marketing for libraries: A handbook - New York: Greenwood Press, 1988 - xv, 214p.

ISBN: 0-313-24405-7

ISSN: 0894-2986

Subjects--Topical Terms:
Strategic marketing

Subjects--Index Terms: Library marketing Library strategic planning

Universal Decimal Class. No.: D 02:658.8 / M8

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