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Integrated approach to services marketing: A book of readings on marketing of library and information services

Integrated approach to services marketing: A book of readings on marketing of library and information services / Allied Publishers Private Limited - Mumbai: Allied Publishers Private Limited, 2003 - viii, 328p.

ISBN: 81-7764-417-3

Subjects--Topical Terms:
Library science

Subjects--Index Terms: Information services

Universal Decimal Class. No.: D 025.5:658.8 / P3

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