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Marketing: information products and services: A primer for librarians and information professionals

Marketing: information products and services: A primer for librarians and information professionals - New Delhi: Tata McGraw-Hill Publishing Company Limited, 1999 - xix, 462p.

ISBN: 0-07-4623206-X

Subjects--Topical Terms:
Library science

Subjects--Index Terms: Information products

Universal Decimal Class. No.: D 025.5:658.8 / N9

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