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Printing and promotion handbook: (Record no. 11954)

MARC details
000 -LEADER
fixed length control field 00643nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230321b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency National Science Library
Transcribing agency National Science Library
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 655:658.312(02)
Item number J6
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Melcher, Daniel
9 (RLIN) 2565
245 ## - TITLE STATEMENT
Title Printing and promotion handbook:
Remainder of title How to plan, produce, and use printing, advertising, and direct mail
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. McGraw-Hill Book Company, Inc.,
Date of publication, distribution, etc. 1956
300 ## - PHYSICAL DESCRIPTION
Extent xi, 438p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Graphic industries
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Printed materials
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Larrick, Nancy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Universal Decimal Classification
Koha item type Handbooks
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Reference National Science Library National Science Library GF/Rk-19/C-2/R-2 19/07/2004   655:658.312(02) J6 189552 21/03/2023 21/03/2023 Handbooks