Printing and promotion handbook: (Record no. 11954)
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000 -LEADER | |
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fixed length control field | 00643nam a22001937a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230321b |||||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | National Science Library |
Transcribing agency | National Science Library |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 655:658.312(02) |
Item number | J6 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Melcher, Daniel |
9 (RLIN) | 2565 |
245 ## - TITLE STATEMENT | |
Title | Printing and promotion handbook: |
Remainder of title | How to plan, produce, and use printing, advertising, and direct mail |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York: |
Name of publisher, distributor, etc. | McGraw-Hill Book Company, Inc., |
Date of publication, distribution, etc. | 1956 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 438p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Graphic industries |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Advertising |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Printed materials |
700 10 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Larrick, Nancy |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Universal Decimal Classification |
Koha item type | Handbooks |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Reference | National Science Library | National Science Library | GF/Rk-19/C-2/R-2 | 19/07/2004 | 655:658.312(02) J6 | 189552 | 21/03/2023 | 21/03/2023 | Handbooks |