Effective marketing communications: (Record no. 13602)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00549nam a22001817a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230323b |||||||| |||| 00| 0 eng d |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | National Science Library |
Transcribing agency | National Science Library |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 658.8 |
Item number | N5 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Anderson, Alan H |
245 ## - TITLE STATEMENT | |
Title | Effective marketing communications: |
Remainder of title | A skills and activity -based approach |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | UK: |
Name of publisher, distributor, etc. | Blackwell Business, |
Date of publication, distribution, etc. | 1995 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxix, 249p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Business Management |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Advertising |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Selling |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kleiner, David |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Universal Decimal Classification |
Koha item type | Reference |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Universal Decimal Classification | Reference | National Science Library | National Science Library | GF/RK-19/C-6/R-3 | 04/09/1995 | 658.8 N5 | 175878 | 23/03/2023 | 04/09/1995 | Reference |