opac-header

Advertising management: (Record no. 13674)

MARC details
000 -LEADER
fixed length control field 00548nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230323b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency National Science Library
Transcribing agency National Science Library
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 659.1
Item number L2
245 ## - TITLE STATEMENT
Title Advertising management:
Remainder of title Selected readings
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bombay:
Name of publisher, distributor, etc. D B Taraporevala Sons & Co. Private Ltd.
Date of publication, distribution, etc. 1972
300 ## - PHYSICAL DESCRIPTION
Extent xi, 569p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public Relation
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Advertising
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Readings
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Boyd, Harper W (Ed.)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Newman, Joseph W (Ed.)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Universal Decimal Classification
Koha item type Reference
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Universal Decimal Classification     Reference National Science Library National Science Library GF/RK-19/C-7/R-1 17/07/2004   659.1 L2 189632 23/03/2023 17/07/2004 Reference