Quantitative theories in advertising
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Item type | Current library | Collection | Call number | Materials specified | Status | Date due | Barcode |
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National Science Library | Reference | 659.1.01 L0 (Browse shelf(Opens below)) | Not for loan | 34383 |
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659.1 L1 Management of advertising | 659.1 L2 Advertising management: Selected readings | 659.1.003.1 L2 Economics of advertising | 659.1.01 L0 Quantitative theories in advertising | 659.1(02) K4 International handbook of advertising | 659.113.003.132(02) L3 Advertising cost control handbook | 659.11.373.6 Advertising: Principles and problems |
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