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Art and print production /

by Sarkar, Narendra Nath.
Type: materialTypeLabelBookSeries: Oxford higher education: Publisher: New Delhi Oxford ?University Press 2015Edition: 2nd ed.Description: xiv, 515 pages : illustrations (some color) ; 25 cm.ISBN: 9780198085560; 0198085567.Subject(s): Graphic arts -- TextbooksOnline resources: Contributor biographical information http://opac.niscair.res.in:80/cgi-bin/koha/opac-detail.pl?biblionumber=64281 | Publisher description http://opac.niscair.res.in:80/cgi-bin/koha/opac-detail.pl?biblionumber=64281 | Table of contents only http://opac.niscair.res.in:80/cgi-bin/koha/opac-detail.pl?biblionumber=64281
Contents:
Art and production: an overview -- Typography -- Visual images -- Layout -- Principles of design -- Colour in design -- Copy for printing -- Printing processes -- Digital prepress -- Desktop publishing -- Paper and Finishing -- Costing and estimating -- Newspaper make-up -- Advertising design -- Identity design -- Periodicals -- Poster design -- Packaging design -- Direct communication -- Book design -- Outdoor design.
List(s) this item appears in: New Arrival
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Includes bibliographical references and index.

Art and production: an overview -- Typography -- Visual images -- Layout -- Principles of design -- Colour in design -- Copy for printing -- Printing processes -- Digital prepress -- Desktop publishing -- Paper and Finishing -- Costing and estimating -- Newspaper make-up -- Advertising design -- Identity design -- Periodicals -- Poster design -- Packaging design -- Direct communication -- Book design -- Outdoor design.

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